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Mar022012

Designed to Sell

This Victorian multi-unit building was being put up for sale right off Dolores Park in San Francisco, and my job was to enhance the facade to make it inviting to as many potential buyers as possible. For that reason, I suggested a neutral scheme of five colors: a light mocha base color, crisp white trim, taupe accents, black doors, and gold detailing. I also suggested that the aluminum windows be replaced. The end result was a quick sale for well above the asking price.